Have you ever wondered why your commercial voice acting auditions aren’t landing, despite having a great voice and solid technique? As an online voice acting coach who also specializes in commercial voice over, there is one common obstacle holding voice actors back – you’re probably reading instead of communicating.
For aspiring commercial voice actors, this distinction is everything. The industry has evolved, and clients aren’t looking for announcers anymore – they want authentic communicators who can bring concepts to life.
The Concept-Driven Approach for Voice Actor Commercial Success
Here’s the truth most commercial voice actor training programs won’t tell you: successful commercial voice acting isn’t about reading lines perfectly – it’s about bringing concepts to life. When you focus on reading line by line, your delivery becomes flat and robotic, causing listeners to tune out almost immediately.
Instead, try this powerful technique that I teach all my online voice acting coach clients: approach your script concept by concept. This shifts your mindset from “reader” to “communicator” – exactly what clients are looking for.
How to Make the Shift in Your Delivery
- Circle Key Concepts: Take a highlighter to your script and identify the core concepts – not just keywords, but the actual ideas you need to convey.
- Use Pitch Variation: Once you’ve identified these concept points, use your vocal pitch to emphasize them. Think of your voice as a musical instrument that rises and falls naturally with the importance of each idea.
- Play With Rhythm: Speed up during transitional phrases, then slow down and add weight to the important concepts. This creates a natural delivery that holds attention.
Why This Approach Works for Commercial Voice Actors
When you speak naturally about concepts rather than reading lines, you sound like a real person having a conversation – which is exactly what makes commercial voice acting compelling. Your audience doesn’t want to be read to; they want to be spoken with.
As an experienced online voice acting coach, I’ve seen countless voice actors transform their commercial delivery using this technique. The difference can make or break your auditions!
Remember: your unique voice is your superpower. The goal isn’t to sound like every other commercial voice actor out there, but to bring your authentic self to each concept in the script. This is my mission as your coach!
Your voice, your superpower.
Ready to transform your commercial delivery and start booking more work? Let’s discover your voice together. Schedule your free Discovery Call today, and let’s unlock your true potential in commercial voice acting!
Have a question? Send me a message here!