Should You Go Freelance or Join a Talent Roster?
If you’re diving into the world of voice acting, you’ve probably asked yourself:
Should I go freelance or aim to join a talent roster?
As an online voice over coach, I get this question all the time and the truth is, the best path depends on your goals and experience level!
Let’s break it down so you can make the right call for where you’re at.
The Pros and Cons of Going Freelance
Freelancing gives you full control over your voice over business.
You set your rates, choose your clients, brand yourself however you want, and keep 100% of your income. You also have complete freedom over your schedule and creative direction.
But here’s what else comes with freelancing:
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You do everything – from marketing and invoicing to customer service.
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There’s no built-in credibility – you’re building from scratch.
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It can be a slow burn. You’ll need hustle and persistence to stay booked consistently.
That said, freelancing is often the most accessible entry point for new voice actors. It’s where you learn, experiment, and grow your experience while finding your unique voice.
The Perks and Pitfalls of a Talent Roster
Joining a talent roster can open doors to better-paying gigs and recurring clients.
You become part of a curated talent pool, which adds a level of credibility, and the auditions come to you instead of you chasing them down.
Sounds great, right? But here’s the flip side:
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You’re one of many, so there’s no guarantee of regular work.
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Rosters usually take a commission from your bookings.
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You need proven, competitive skills to even get accepted.
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Your availability may need to align with their scheduling or exclusivity policies.
This path can be powerful once you’re ready for higher-tier work and want access to premium clients through the freelance vs. talent roster voice over split.
So… Freelance or Roster?
If you’re just starting out:
Freelancing gives you room to experiment, build skills, and book the gigs you can get today.
If you’ve got experience under your belt:
Roster representation might give you the next-level opportunities you’re looking for.
And here’s a secret most working voice actors will tell you: many do both.
You can be on a roster and maintain freelance clients! Just be sure to check with your agent or manager about exclusivity terms.
Final Thoughts from an Online Voice Over Coach
As an online voice over coach, I believe both freelance and talent roster work offer incredible opportunities, but only if they align with your goals.
Ask yourself:
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Do I want more freedom or more structure?
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Am I ready to market myself or would I prefer auditions delivered to me?
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What kind of work do I want to do and how do I want to grow?
If you’re still weighing the freelance vs. talent roster voice over question, it may help to try one now and pivot later. Your career will evolve and so will your needs. Whatever you choose, keep showing up, stay flexible, and grow with intention. Voice over is a journey, and your path is uniquely yours!
Ready to Build Your VO Career?
If you’re unsure where to start or how to move forward, I’ve got resources to help you.
Download my free VALUE Method Audition Guide
Learn more about private coaching
Follow me on Instagram for more VO tips
Your voice is your superpower. Let’s make it unstoppable!